Today I’d like to talk to you about C&A, which is the best century-old clothing brand in the Netherlands in my opinion.
Before the outbreak of the epidemic, C&A encountered some difficulties in development, and the brand also began to transform. Business adjustments and changes in the local market made C&A determined to sell the last piece of international business except Europe.
C&A has a history of more than 170 years since it was founded in the Netherlands in 1841. Company founders Clemens and August Brenninkmeijer have just started their business of fabrics and fabrics in Europe. Later, the brothers began to focus on Germany and the Netherlands, and in 1841 established the C&A Brenninkmeijer company in the Netherlands.
The market has been opened up by selling men’s, women’s and children’s clothing at affordable prices. In addition to providing affordable high-quality ready-to-wear, the founder also introduced standard size and return services.
These concepts of theirs later became the standard reference for the fashion retail industry, resulting in the success of the brand and the smooth expansion of the market in the Netherlands. With this successful model C&A expands its business beyond the Netherlands.
Today, C&A business has spread to 21 countries around the world, with about 1,500 stores in Europe, with annual sales between 5 billion and 7 billion euros.
In addition to product quality, C&A’s success also benefits from a keen market vision. If you want to develop in the clothing industry for a long time, you must understand the market and understand the development of trends. C&A, on the other hand, is better at grasping trends and turning them into business opportunities.
Not only that, C&A also designs clothing that suits different groups of people according to their dressing needs. Now, C&A’s business covers all groups of people, including women’s clothing, men’s clothing, and children’s clothing. New business, even the plus-size crowd can find fashionable fittings here.
C&A’s Sustainable Development Concept
Not only in terms of style, but also in terms of fabrics and concepts, C&A can quickly get the trend of development. Today, when sustainable development is gradually introduced into the mainstream market, C&A not only satisfies the style and comfort, but also meets the needs of customers for environmentally friendly products. .
As early as 2012, C&A launched the three strategic pillars of the global sustainability commitment, including sustainable products, sustainable supply chain and sustainable living.
Since 2005, C&A has joined Textile Exchange, a textile trading association, and in less than ten years has become “the world’s leading organic cotton buyer”, and has been ranked among the “Top Ten Organic Cotton Users” from 2012 to 2016. topped the annual rankings.
At the same time, C&A began to emphasize the concept of “responsible consumption”, saying that by the end of 2020, all its clothing products will use 100% organic cotton materials. In 2019, only 37% of products use organic cotton materials. Damien, head of the French region “It’s like a small ‘cultural revolution’ for us, but the ‘responsible consumption’ market is where we have to go in the future,” Defforey pointed out.
Experts say: C&A is one of the largest buyers of organic cotton in the world. The huge potential market for organic cotton and children’s clothing represents a new era of growth for C&A’s global business.